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© 2017 Redfern Creative  //  laurelredfern@gmail.com

Printing Beyond the Design

Updated: Dec 5, 2018


What happens when the design is done?


I get lots of questions about printing. Is a printed product always the final result of a project done by me? Not always! Let me explain.

Working as a designer for the past 15 years, you can imagine I've worked with a wide variety of printers. I have facilitated everything from small runs of postcards up to quantities of 10,000 printed and bound 1,000+ page catalogues.


When you decide to work with me beyond the design and venture into the world of printing, I will work both directly with the printer and also serve as a liaison between you and the printer. Proofs will be closely reviewed by me to ensure the highest quality. This goes for any printed piece - whether on paper, plexiglass or coroplast.


I have formed a great working relationship with my favourite printers locally. These are printers that I can trust inclusively with my projects. They deliver stellar pieces on time, every time and I trust not only their abilities but their opinions. Quite often I will use them a sounding board when deciding which methods of print are best for a project as well as finding just the perfect paper. I work exclusively from my list of printers as the finished product is a reflection of my work and my brand. As an added bonus, you can be proud to be supporting not just one, but two locally owned businesses when you print with me.

These printers are the best of the best and I am confident enough to guarantee you will be happy with the finished product. On the flip side, I can also guarantee you will be able to find hundreds of other options available!


Printing on a budget, overseas or even printing at home are all viable options this day in age. If you decide to take this route, you will be armed with the files you need to move forth and conquer! In this case, my involvement with the project ends here.


Although both options for printing are completely reasonable, I would be remiss if I didn't touch on the fact that all printers are not created equal. Some will not stand behind their products which means you're out of luck if it's not what you expected. As with any important purchase, do your research, get references and make sure you communicate exactly what it is you want if you decide to go this route. I don't want to sway you one way or another but for as many great experiences I've had with printers, there have been a few not so great. Unfortunately, I can't stand behind the work of printers I have no experience with and it can be a little like the wild west out there!


In writing this post, I have come to realize I have so much to say about printing and paper and methods. Look forward to more posts in the future on this subject but in the meantime, feel free to contact me with any questions you may have.


- Laurel

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